Tag Archives: idc

Global Smartphone OS Market – 91% dominated by ios/android

Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 91.1% of all smartphone shipments during the fourth quarter of 2012 (4Q12). According to the IDC Worldwide Quarterly Mobile Phone Tracker, Android smartphone … Continue reading

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Steep drop in android-based tablets offset Apple

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A steep drop in shipments of Android-based tablets offset a strong quarter from Apple and caused the media tablet market to miss projections for the first quarter of 2012 (1Q12). According to preliminary data from the IDC Worldwide Quarterly Media … Continue reading

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Smart Devices to Cross 1 Billion Mark in 2012

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Over 1 billion smart connected devices are expected to ship worldwide in 2012, reflecting consumers and businesses’ appetite for Internet connectivity. By 2016, IDC predicts shipments will reach 1.84 billion units, more than double the 916 million that shipped in … Continue reading

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Target ‘Tech Evangelists’ for Maximum ROI in Mobile Apps

Success with mobile apps begins with targeting the right audience. In IDC’s Global ConsumerScape 360° research program, they have identified six distinct consumer market segments: Tech Evangelists, Impulse Buyers, Experimental Adopters, Pragmatic Purchasers, Green Buyers, and Disengaged Functionalists. One market … Continue reading

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Mobile App Downloads to Top 182 Billion By 2015

The number of mobile app downloads is forecast to soar from 38.2 billion this year to 182.7 billion in 2015, according to IDC’s latest forecast. While this number is impressive, the bigger story behind the numbers is an impending shift … Continue reading

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