Connecting to the Internet has become a daily routine for more smartphone users, and the top two applications used are social networking and instant messaging, IDC’s global ConsumerScape 360° research shows.
The rise in Internet connectivity is across the board. In the space of a year, the share of smartphone users who access the Internet daily with their handsets doubled in mature markets such as Australia, Japan and the U.S. as well as in emerging markets such as Brazil, Russia and India.
“South Korea had the most dramatic change, with a four-fold increase in the percentage of smartphone users who access the Internet daily. While China did not have such a big jump, two-thirds of the smartphone users there connect to the Internet daily, the highest among the 21 countries we surveyed,” says Kitty Fok, Vice President, End-User Research & Statistics Group, IDC Greater China.
In nearly all the countries surveyed, social networking and instant messaging emerged the top two applications used when connected to the Internet. In countries where the usage share of instant messaging is high, such as China (64% of respondents) and New Zealand (40% of respondents), the share of social networking tends to be low (23% China respondents and 25% New Zealand respondents), and vice versa, reflecting the substitution effect of these two online activities.
Worldwide, 4 out of 10 smartphone users today connect to the Internet daily with their handsets. This is compared to just a quarter of smartphone users a year ago, an increase of more than 60%, as mobile connectivity becomes a fast-growing trend, according to IDC’s survey.
Posted by Blogs team @ GOTOM Tech – Adding value through technology.
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