We all know mobile device usage is on the rise—but what is driving this technological revolution? According to Ericsson’s newest Traffic and Market Data report, we can expect traffic generated by advanced smartphones to increase 12-fold to roughly equal mobile PC-generated traffic by 2016. Mobile broadband, new smartphone launches and applications uptake will continue to drive data consumption.
This means your mobile website needs to be up to par for a complete customer experience that rivals a customer experience on a PC. We’ve outlined a few tips to help you prepare your mobile site for the future.
Know your customer’s mobile experience.
It is impossible to know what your customers truly experience on your mobile site without seeing for yourself firsthand. Real device monitoring allows you to identify, track and fix problems with your customers’ mobile experience in real-time. This allows you to make necessary improvements at a moment’s notice.
Look at the big picture.
An effective mobile monitoring strategy includes an analysis of trending data via detailed performance logs, graphs and reports. Mobile Web performance isn’t just about downtime—it’s about load time, uptime, and content management, among others. Make sure your mobile monitoring solution provides complete visibility into every function of your mobile site.
Evolve with the 21st century. According to the Ericsson report, most of the mobile traffic growth will be driven by video. Mobile monitoring should incorporate more than the analysis of your mobile site to meet the high tech expectations of today’s consumer. Enlist a mobile monitoring solution that analyzes embedded videos, SMS, mobile streams and downloadable applications.
GOTOM Tech delivers set of mobile technology solutions that meets your business objectives. our effort made into developing Mobile E-Business and wireless enterprise solutions that cater to both entertainment services and Small Device solutions that include porting together with mobile messaging and real time mobility solutions.
Posted by Blogs team @ GOTOM Tech – Adding value through technology.
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